Author: Jans Andersen from Denmark
Publisher: Beijing Zhejiang Education Technology Co., Ltd
Publication time: February 28, 2024
Dear readers, I've found that it's estimated that 80 to 90 million children worldwide receive LEGO toys every year, in addition to
What do you think about this?Up to 10 million adults will buy themselves a setHowever, LEGO is not just a dazzling pile of plastic blocks, but can also be combined in countless ways.More importantly, LEGO embodies the significance of games for humanity.
This book tells the story of a multinational corporation and a Danish family. For ninety years, this family has been defending their children's right to play games. In addition, this family believes that adults should also spend time cultivating their 'childlike heart'.
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Since the early 1930s, LEGO has been creating toys and experiences for children of different ages, often crossing social and cultural boundaries, and always keeping up with broader trends.
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During this period, something happenedGlobal crisisDenmark and several other Nordic countries are gradually becoming welfare states; During this period, patriarchy (where fathers always sit firmly in the main seat of the dining table) began to decline, and women gradually entered the labor market, even becoming the head of the household. The entire society witnessed the emergence of new gender roles and family structures.
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With these changes, new ways of gaming have also emerged. Games used to be purely physical activities, but today they are likely to be digital.
What do you think about this?And LEGO has always kept up with the development of game forms.
I thought of writing about the history of LEGO in the fall of 2019.This is not a traditional business book, but a cultural history and biography of the Kirk Kristiansen family, telling the stories of three generations of this family.
Let me know your thoughts in the comments!They created and shaped today's LEGO company - the world's largest toy material manufacturer and one of the most popular brands in the world.
Have you tried this before? Share your story!Now, the fourth generation is about to take over Lego.
In order to write this book, IBillundI have reviewed the files of LEGO company and alsoKield Kirk ChristiansenKjeld Kirk Kristiansen conducted monthly interviews for a year and a half.Kield was born in 1947 during the busiest period of LEGO's operations, and he determined the direction of LEGO's evolution for nearly fifty years.
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In this book, I will address him as Kield, which is his personal choice, because in the local area of Billund, people call him that, and the 20000 employees of LEGO also call him that. Not only that, adult fans who enter the official LEGO fan list - a number that is more than five times the total number of LEGO employees - also call him that. For these adult fans, LEGO is their passion and their way of life.
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Speaking of names, for many years, the surname of this family has occasionally caused some confusion. There is no dispute about the middle name of the family, which is "Kirk", but should the last part of "Christiansen" be Kristiansen starting with the letter "K" or Christiansen starting with the letter "Ch"?
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According to the old church records and baptismal certificate, it should start with "K". But for some unknown reason,In 1916, LEGO founder Ole Kirk ChristiansenOle Kirk Christiansen settled in Billund and worked as a carpenter. At that time, he chose to spell his surname with "Christiansen". From then until his death, it was spelled this way, with occasional exceptions. After his death, he was buried in the outskirts of Billund
What do you think about this?Green DioceseIn the cemetery, the names on the tombstones are also spelled in this way.
Gottfried, son of Ole KirkWhen spelling a family surname, 'Godfred' also starts with 'Ch'. In the 1940s, he became a young and ambitious manager in the company and began using acronyms
Don't forget to share your experience!GKCCome as a signature.This abbreviation accompanied him throughout his life and even became his nickname among company employees, business partners, citizens, and good friends
Let me know your thoughts in the comments!.Gottfried's son, Kield, is also the character that is mentioned the most in this bookWhen he was young, he chose to stick to the spelling recorded in church records, so his name was always written as Kjeld Kirk Kristiansen.
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In this book, I choose 'following the master's name', which means respecting the wishes of each family member.
So when writing the original book, the founder of LEGO was referred to as Ole Kirk, sometimes also called Christiansen.He addressed his son and grandson by their first names, Gottfried and Kield respectively.
In addition, when it comes to LEGO and other companies within the LEGO Group, such as KIRKBI, I used all capital letters to follow the company's standard practice.
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However, employees of LEGO or other companies related to LEGO may have to endure me deviating from the company's internal orthography guidelines at one point: I basically do not add a registered trademark symbol after the LEGO name ® But rather choose to follow the conventions of standard English. This is purely for the convenience of readers to read.
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Just as two classic eight column building blocks can be combined in at least twenty-four different ways, there are also many paths to choose from when telling the story of LEGO. I chose a broad and epic perspective without adding references or annotations in the main text.
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However, I feel I've found that it's necessary to express my gratitude in advance hereJet O'Donnell, LEGO Creative House Director(Jette Orduna)Archivist Tina Florberg Mortensen(Tine Froberg Mortensen)All members of Kirk Christiansen's familyTheLEGO LimitedNils B Niels B. Christiansen, J ö rgen Wieger Knudsorp, Ulla Lundhus and S ø ren Thorup S ø rensen from Kolby GmbH, and
Let me know your thoughts in the comments!Printex Publishing House, DenmarkJim Hunnevadt and Ulla Mervild.
Thank you tooCaroline White Caroline Waight's proficient English translation, andElizabeth DeumaElizabeth DeNoma's editorial insight and writing skills.
Finally, I would like to express my heartfelt gratitude to Kield for giving me this opportunity to delve into a fairy tale like story in Danish history.
Don't forget to share your experience!In Danish, 'leg godt' means' to play well '. These two words are the origin of the name LEGO.
Using this statement, I would like to make a slight modification here,
Wishing everyone: read well!
01 Carpentry Craftsmanship in the 1920s
02 Firm belief in the 1930s
03 War Era 1940s
04 Plastic Building Blocks 1950s
05 Company Expansion in the 1960s
06 Actively seeking change in the 1970s
07 Playful mentality in the 1980s
Development inertia in the 1990s
09 Turning Point, Early 21st Century
Passing on the torch from generation to generation in the 2010s
01 Carpentry Craftsmanship in the 1920s
Long, long ago, in a distant galaxy
This is a legend that takes place in outer space - Star Wars, widely known among science fiction fans, and the story begins with the above statement. This legend will also have its own place in the story that readers are about to see.
Don't forget to share your experience!The story begins in Denmark.
In the autumn of 1915, in the remote countryside of DenmarkLiving inWestern Jutland PeninsulaA young carpenter heard thatThe small town of Billon in the central part of the peninsulaThere is a woodworking workshop that urgently needs to be soldThe young carpenter's name isOle Kirk.
He and his fianc é e Hansen Christie SorensonHansine Kristine S ø rensen grew up in the wilderness of rural Denmark, which is often ravaged by strong winds. That month, the Danish countryside suffered from material scarcity, and most of the villagers had to do odd jobs to support their families. As a child, Ole Kirk started herding cattle and sheep, learning how to avoid mud pits and vipers in the wild. Whenever the weather changes suddenly and the storm is about to come, he will dig the caves for cattle and sheep to escape. The caves he dug are stronger and more stable than those dug by local villagers.
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As an adult, Ole Kirk became a skilled carpenterI long for the day when I can build a house, marry a wife, and start my own business. Ole Kirk's brothers and sisters helped him from
Don't forget to share your experience!The bank borrowed 10000 kronorSo, then,In February 1916, Ole Kirk bought a house with a woodworking workshop on the outskirts of Billund, which was the urgently needed woodworking workshop for sale mentioned earlier.
Let me know your thoughts in the comments!If we receive God's mercy, coupled withWald Bank DenmarkThere seems to be nothing that Ole Kirk cannot do about borrowing!In April of the same year, on his 25th birthday, Ole Kirk married his fianc é e.The following year, his wife gave birth to their eldest son. The two of them had four children together throughout their lives.
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My grandfather(Ole Kirk Christiansen) YesIn 1891, in Blohey, Denmark(Bl å h ø j) was born. This place is located north of Billund, about twelve miles away from Billund.
My great grandfather's familyThere are twelve children, six males and six females, and each child's middle name was chosen by my great grandfather himself, without using a ready-made name. However, girls do not have a middle name because they naturally have to change their surname after getting married and follow their husband's surname.
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My grandfather is the fourth oldestThe eldest is named Randb æ k, the second is named Kamp, and the third is named Bonde.And my grandfather's name and middle name, also known as' Ole Kirk ', are taken from the name of a respected farmer in the western part of the Jutland Peninsula, who was a member of the estate council.
Don't forget to share your experience!I have great respect for this farmer because my great grandfather once worked for him.
My grandfather Ole Kirk started taking care of livestock when he was six years old and worked on several farms. However, he later became a carpenter apprentice with a slightly older brother. After completing his studies, like other skilled carpenters, he first wandered around looking for some work, but soon returned to his hometown to help his brother
Don't forget to share your experience!GrinsteadGrindsted built the post office there. then,In 1916, he settled down in Billund.
As World War I draws to a closeBillonThere are only a hundred or ten people here, it's just a "small" town,Located on a railway line between two much larger towns, Vejle and Grinstead.
In 1916, there was a railway station building (also used as a post office) and four or five large farms in the town of Billon. Several houses were reserved for elderly people who could no longer work in the town. In addition, there is a school, a dairy cooperative, a food store, an evangelical missionary gathering place called Mission House, and a bar in the town. However, as soon as the bar opened, its liquor business license was revoked and it was unable to continue selling liquor, so it was converted into a hotel and reopened.
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The total number of houses in the town is only about thirty, arranged on both sides of the country road paved with gravel.
Let me know your thoughts in the comments!There are deep ditches on both sides of the road, and people in the town must carefully step on the wooden boards that are placed on top of the ditches to cross them when they want to walk on the road.
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Ole Kirk and his wife Hansen Christie's house is located at the end of a rural road that runs through the town, with the carpentry workshop behind their house.
What do you think about this?Beyond his house, there are several fields of farmland. Besides, as far as the eye can see, there is a wilderness. Looking west along the country road paved with sand and gravel, clusters of heather are struggling to take root and grow vigorously on the roadside.
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People say that a wealthy man from the port of Kolin once passed byGlenny Diocese(Grene) When I saw Billon, I couldn't help but sigh that this place was truly a 'desolate land'.Indeed, in the early 20th century, Billund was just a small point on a long arc connecting different towns along rural roads.
Have you tried this before? Share your story!However, in the years following World War I, due to some religious reasons, this small town began to surge with vitality.
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When the Kirks settled in Billund, it coincided with a period of church turmoil in Danish history, with religious movements rapidly spreading throughout Denmark.
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In addition to the growing trade union movement in several major cities in Denmark, the Inner Mission, as a charitable organization of Christian revival evangelicals, has become the most populous social organization in Denmark.
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In Denmark, missionary houses quietly flourished among the hardworking and simple farmers who revered the gods. Around 1920, there were over 300000 peasants and workers who adhered to the principles of introspective preaching and formed small local community groups.
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The introspective preaching society is not a sect, but a religious network with many branchesThe believers of each branch live their devout Christian lives within the overall framework of the Danish National Church, but at that time, many pastors of the Danish National Church did not allow members of introspective evangelistic societies to enter Danish churches to preach and preach.
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On April 7, 1916, on Ole Kirk's 25th birthday, he married Kristi.
In Billon, Karen Urmager and Peter Urmager are members of the council of the Inner Preaching Society.They took special care of the newly arrived young believers Ole Kirk and Kristi. A warm friendship quietly occurred between these two families. After Peter passed away, Karen also fell ill. And the Ole Kirk family brought Karen to their own home, letting her stay in their own bedroom and take care of her until she recovered.
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Since the 1880s, a wave of church movements aimed at reviving the Christian faith has already flooded into the Glenny diocese.
What do you think about this?For decades, there have been various voices preaching and preaching in Christian churches. Among these voices were pastors from the Catholic Church, Lutheran Church, devout believers, and Moravian Brethren, as well as devout worshippers and so-called 'Grundtvigians' at the time.
What do you think about this?Gruntweig factionHe is a follower of Danish philosopher, pastor, and poet Nikolai Frederik Severin Grundtvig, firmly believing in his ideas about Christianity, culture, church, and homeland.
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At that time,The residents in Bilong town are nothing but two factions.
One of them belongs to the introspective preaching society, and people often think that the members of the introspective preaching society are those dogmatic and holy believers who spend all their time in the introspective preaching society; The other faction is the "Gruntweig faction", which is widely believed to be more pragmatic in their relationship with God. Members of the Gruntweig faction like to gather in the town council hall.
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Like my grandparents, most of the people in town attended the introspective preaching session.
But both factions believe that I've found that it's best not to associate with people from the other faction unless necessary. In fact, this situation continued until the 1950s, when I was already in school and my two sisters and I knew how to distinguish between members of the introspective evangelism group and members of the Gruntweig faction.
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My grandparents are both very devout believers.But I've found that it's clear from my grandfather's story that,He is also a person who is happy and loves secular life, with an extremely simple personalityHe is open and frank about his beliefs. In letters related to company operations, he likes to add words like 'God's will'. Although I have never seen him directly persuade others to believe in religion, no one can shake his faith. Until the day of his death, he firmly believed that without the help of heaven, he would never have remembered inventing LEGO toys or creating the LEGO company.
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The invoice issued by Ole Kirk's newly opened woodworking workshop to customers prominently features the words' Billon Wood Processing Store '.
Don't forget to share your experience!When it comes to Ole Kirk, most people in Billon town praise him endlessly, saying that he is skilled, ambitious, and has a firm belief.
What do you think about this?However, Ole Kirk's business was not as profitable as he and his wife had imagined.Although this business had great prospects at the beginning, the profits were still mediocre after several years of operation.Denmark was a neutral country during World War I and adopted a neutral foreign policy. Villagers and farmers in Bilong and other regions have benefited from this.
What do you think about this?They sell agricultural products such as grains and meat to warring countries,And earn additional income by mining peat.
In other words, these rural farmers now have the necessary funds to carry out repairs, reconstruction, and expand their businesses.Therefore, from 1916 to 1918, diligent young carpenter Ole Kirk had a lot of woodworking work to do in Billund.However, after the end of the war in 1918, the international financial crisis that followed also affected Denmark, and local farmers suddenly found it difficult to earn money. For the villagers in Bilong and its surrounding areas, they also need to improve the barren sandy soil in the area.
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However, skilled carpenters are always in high demand - Ole Kirk is very confident about thisTherefore, he hired a newly trained carpenter and an apprentice. If encountering larger construction projects, he also temporarily hires local craftsmen. He is an amiable boss who takes his subordinates' work seriously and responsibly, so he has a good reputation in the local area.
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The boss often jokes about others' catchphrase, 'You must have lost your mind.'.Working in Ole Kirk's workshopIf you are a lazy person, you cannot do it for a long time; If you are willing to keep working hard and truly devote yourself to your work, then you will be well taken care of by the Ole Kirk family. If his subordinates make mistakes, Ole Kirk rarely scolds or berates them. He always says, 'People always learn from their mistakes and gain wisdom!'
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Over the years, among the many craftsmen employed by Ole Kirk, the one closest to Ole Kirk and his family was Viggo J ø rgensen, known as the "carpenter Viggo".
Have you tried this before? Share your story!In 1917, Vigo became an apprentice at the Billon wood processing shop and stayed there for eight years. These eight years of apprenticeship have deeply influenced this young man, not only shaping his lofty moral standards, but also determining his attitude towards others and life.
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Vigo grew up in the orphanage of the Inner Missionary Society near Wael,He, like the four sons of Ole Kirk, realized through Kirk's words and deeds that life is not just a gift, but also a responsibility.
Don't forget to share your experience!As human beings, we have the obligation to fully utilize everything that we are endowed with as' human '. Vigo never forgot this throughout his life, and he repeatedly emphasized it in his later handwritten memoirs. This memoir tells the story of his time spent with the Christiansen family, and he eventually shared it with the sons of his boss Ole Kirk.
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Postcards from the 2010s. This is the view from the west towards Bilong Town, where the heather climbed up the gravel road.
What do you think about this?The white building on the left is the house and woodworking workshop purchased by Ole Kirk in 1916.
Photo provided by the Local Chronicles Archive of the Grenier Diocese.
When Ole Kirk contracted the construction of Skjoldbjerg Church from 1919 to 1921, the related payments were even made in kind.
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At that time, Ole Kirk was already a popular carpenter master there. He was hired to build and decorate the long corridor of the Glenny Parish Church, requesting enough space to install a huge organ and add some seats.
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Skoyardberg ChurchLocated south of Billund, the road next to the church leads all the way to Vorbasse.The renovation work of the Church of Skoyardberg was the largest project that Ole Kirk took over as a carpenter.
He was responsible for all the important carpentry work during the construction of the church, such as the church gate (decorated with wrought iron fittings), the backrests and benches inside the church, as well as the pulpit and altar decorations, and so on. A woodcarver from outside the city of Billund is responsible for making statues of the twelve disciples of the Lord Jesus, while Vigo is responsible for placing the statues of the twelve disciples in small niches on the altar. A goldsmith supervised the work, and after Vigo was completed, he was responsible for applying a layer of gold foil to the statues of the twelve disciples of the Lord Jesus.
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Billon Railway StationBuilt in 1914, this railway station became one of the busiest between the towns of Wael and Grinstead due to the vigorous development of peat, mud ash, and fertilizer trade at that time.
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One day in 1917, Vigo Jorgensen (right) got off the train at Billund and arrived in Billund. In his memoirs, Vigo wrote: 'I cannot forget two benefactors, Mr. Christiansen and his wife. They took care of a homeless boy, provided him with professional carpentry training, and taught him the etiquette of life.'.
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”Photo provided by the Local Chronicles Archive of the Grenier Diocese.
In 1923, the business of Billon Wood Processing Shop was very good, and Ole Kirk built an attic above the mechanical workshop
Don't forget to share your experience!Behind the window of the right wing is another workspace, which includes a planning workbench, tool cabinet, glue heater, and upstairs there is also a room for skilled workers to live in.
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Kield: My grandfather is a master carpenter and also a manufacturer. Over the years, what has motivated him to keep striving is not only his pursuit of perfection and quality, but also his way of dealing with people. That is to say, he knows how to maintain good relationships with employees. This is a sense of social responsibility, which is his respect for the excellent work of his employees. He demands that the quality of every product meet the highest standards.
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No one can take shortcuts. My father was scolded by my grandfather for this when he was young. That happened in the 1930s, when my grandfather had already started making wooden toys. One day, my dad sent out a batch of wooden duck toys, which were completed much faster than usual. He believes that when he tells my grandfather about his new discovery, he will be praised - wooden duck toys only need to be coated with two layers of varnish instead of the usual three layers. He saved time and money for the company by doing this, didn't he? As a result, my grandfather stared at my father and asked him to retrieve all the goods from the station and apply a layer of varnish to this batch of wooden duck toys. For my grandfather, product quality and consumer satisfaction mean everything.
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Not long after, the Ole Kirk and Christie families had more people to support.
After the birth of Johannes in 1917, Ole Kirk'ssecond sonKarl Georg Kirk Christiansen was born in 1919; In 1920, Ole Kirk'sSan ZiGottfried Kirk Christiansen was born (Kield's father); Finally, in 1926, Gerhardt Kirk Christiansen, the youngest of the four brothers, was born.
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In 1923, Ole Kirk decided to add another floor to the top of the workshop, add a room on the attic, and rent out a room on the ground floor. As long as there is input, Ole Kirk has come up with any solution.
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On a Sunday at the end of April 1924, the Christiansen family was taking a nap when suddenly there were shouts coming from outside. Fire! "The woodworking workshop was engulfed in a sea of flames, and the fire quickly spread to the main house. A few hours later, the entire house was burned to the ground.
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Later on, people discovered that,Five year old Carl George and four year old Gottfried(Later, the ambitious general manager of LEGO, who was also the successor of Ole Kirk and the chairman of LEGO's board of directors), secretly sneaked into the workspace to play and made some small furniture for the neighbor girls in the toy house. Because the two brothers were too cold, they found matches on the workbench and tried to light the stove. As a result, the ashes in the fire scattered and ignited the sawdust. Two boys tried to extinguish the fire with sticks, but it could only make the flames jump higher. Soon, a raging fire broke out and an apprentice sleeping upstairs smelled the smell of smoke. He rushed downstairs and found that the door to the workspace was locked by the children, so he had to break in.
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Fortunately, no one was burned and everyone rescued some furniture and tools from the fire, but the machines were all destroyed. Although Vigo did not have much wealth, he still suffered significant losses. Vigo was passionate about reading and writing, and the fire not only engulfed his clothes and clogs, but also destroyed his collection of books, including several books that Ole Kirk had bound for him.
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On a Sunday in the summer of the early 1920s, in the garden, a pair of happy parents were taking their children. On the left side of the photo is Ole Kirk carrying his second son Carl George, in the middle is the maid and Ole Kirk's eldest son Johannes, and on the right is Kristi and his third son Gottfried.
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Seeing his career suddenly turn into ruins, Ole Kirk couldn't believe it was true, but the local villagers extended a helping hand.
What do you think about this?The Christiansen family was quickly placed in the attic above the cooperative apartment building, just across from the fire scene. So they have at least one place to live, and Ole Kirk can continue working. He and many other businessmen are busy building a dairy cooperative in the town center of Billon, which is now the location of the "Lego House".
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For the entire Bilong region, the new dairy cooperative is a crucial building. Ole Kirk worked tirelessly, trying not to think about his personal misfortune, but about his future house, in order to replace the one that was burned down.
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During this period, Ole Kirk has been committed to the construction of dairy cooperatives.He has had multiple conversations with the architect, who comes from a port town in the eastern part of BillundFredericia(Fredericia) Like many of his peers in the 1920s, this architect joined the 'Best Architectural Practices' movement. This movement advocates an architectural style that focuses on simple materials and good craftsmanship, often containing poetic and picturesque details.
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The photo was taken in 1924. There are three children between Kristi and Ole Kirk, from left to right are Gottfried, Carl George, and Johannes. The fourth son Gerhardt was not born until 1926.
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At the request of Ole Kirk, architect Jesper Jespersen designed a new house for him adjacent to a wooden workshop.In the end, Ole Kirk built a large and beautiful house, but also incurred a large debt.In Ole Kirk's own words, these debts "kept me restless for years to come. Many parishioners looked sideways at the carpenter master's new home, their eyes revealing doubts.
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In the local area, even if there is a fairly large farm at home, the owner usually starts building a cowshed when expanding, then builds a barn, and finally, if there is still money left, goes to build a farmhouse.
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Ole Kirk did the opposite. He made a big deal as soon as he did it! The layout design of this house is highly forward thinking and visionary, including several living rooms, several bedrooms, a kitchen, and several workspaces. Essentially, this large room contains all the spaces for human activities, living, and working, combined into a multifunctional whole.
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By the summer of 1924, the prototype of the house had emerged. In a letter to the architect in August of the same year, Ole Kirk first explained several things about the doors and windows of the main house and workshop. Then, he asked Yespasen if he could help him persuade the management of the dairy cooperative to pay a sum of wages in advance as a prepayment for the project he was working on for them. We are a bit tight on hand, "the architect conveyed his request and attached a note requesting them to send two thousand crowns to Ole Kirk as soon as possible.
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That's it.Billon, a carpenter master who had long been insolvent, eventually built the most elegant and modern villa in the Grenese diocese, with a workspace and a courtyard behind it.
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One of Ole Kirk's sons later recalled, "It was really a mansion, and my father was always' too greedy to chew '
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At one end of this magnificent brick house, there is a huge window that offers a panoramic view of the street, and inside this window is a shop. Ole Kirk can showcase his products there like other prominent merchants and craftsmen.
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In order to highlight the craftsmanship of the brick house - "which itself would attract many new customers" (as Ole Kirk said) - the craftsmen poured a section of cement pavement (which was the only cement pavement in Jeonbrunn at that time) and placed two majestic lions made of cement on both sides of the front door. As soon as the two cement lions were placed in place and the brick house was put into use, people began to call this house the "Lion House".
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In a sense, this house was designed by my grandfather himself. Architects simply follow the rules and regulations. My grandfather knows very well what this house should look like.
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Of course, this house is just too big.Think about it, my grandparents, their four children, and all the carpenters couldn't fill this house. The carpenters they hired all reside here, sometimes in large numbers and sometimes in small numbers.
What do you think about this?But the projects my grandfather built throughout his life have always been like this. The projects he builds are always grand, and my grandfather and father have had several intense discussions about this pursuit of "grandeur".
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Because the house, including the main house, initially appeared too large to use, they rented out the second floor. On the ground floor, in addition to the display area facing the street, there is also an office; The other half of the house has a living room, a bedroom, and a kitchen.
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Until today, this building happens to be in the center of Billund, on the diagonal of the 'Lego House'. This building is not only a commemoration of Ole Kirk and his achievements, but also a commemoration of contemporary Danish architectural practices.
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