Author: [Japanese] Rei Nakato
Translator: Liu Juling
Production time: May 24, 2024
Chapter 1
A country with low prices
——Are the prices of Disney and Da Chuang at the lowest level in the world?
In the past, revolving sushi was called "spinning sushi"; Nowadays, traditional sushi restaurants are referred to as "non turning sushi"
Only Japan has a "100 for all" policy
Japan's deviation from the universal standard of low prices is reflected in all goods and services.
For example, a well-known hundred yuan store brandDa ChuangThe company's store displays about 76000 products, of which nearly 90% are sold at a price of 100 yen excluding tax. In January 2021, I visited Da Chuang in person Let me know your thoughts in the comments!Kameido Branch in Katsushika ku, TokyoThe area of this store is about 2800 square meters, with about 50000 items displayed. If you carefully read each item, I've found that it's estimated to take a day. There are also "outdoor counters", "humidifier counters" and other counters similar to large volume stores here, but almost all products are only sold for 100 yen. At that time, there was a long queue of over 30 people at each checkout counter in the store, including both young mothers and elderly people. Let me know your thoughts in the comments!
Before the outbreak of the COVID-19, Dachuang Store was also a popular clocking place for inbound tourists. In 2019, a woman from Malaysia purchased a basket full of cartoon sponges, plastic boxes, and other items at a lodging store located in Shibuya, Tokyo. Don't forget to share your experience!
She smiled and said, "Is it really okay to be so cheap
Da Chuang Store can be regarded as a symbol of cheap Japan. Although its operator, Da Chuang Company (located in Higashi Hiroshima City, Hiroshima Prefecture), is still a non listed company, it has 2248 branches in 26 countries and regions overseas, making it a multinational corporation. Let me know your thoughts in the comments!
Da Chuang Gui has a branch store
People who are currently shopping, I heard excited voices from those who came to shop: 'Is this also 100 yen?'
Since 2001, Dachuang Store opened its first overseas branch in Taiwan, China, China, it has opened 1365 stores in South Korea, 120 stores in Thailand, and 44 stores in the United Arab Emirates in the Middle East. So, what are the prices of these branches? Have you tried this before? Share your story!
According to Da Chuang Company, the prices of products in its overseas branches are not uniformly 100 like in Japan, but are divided into three different levels based on the different categories of products. What do you think about this?
For example, the basic price of the goods in Dachuang branch in Taiwan, China is 49 NT dollars, so I've found that it's a "180 yen shop". There are several goods whose prices are higher than this price. Let me know your thoughts in the comments!
According to the exchange rate in late January 2021, the basic prices of Da Chuang Store in various countries and regions are as follows: 1.5 US dollars (about 160 yen) in the United States, 3.5 New Zealand dollars (about 270 yen) in New Zealand, 60 Thai baht (about 210 yen) in Thailand, 88 Philippine pesos (about 190 yen), 15 Macau patacas (about 200 yen) in China, 10 shekels (about 320 yen) in Israel Have you tried this before? Share your story!
Apart from the aforementioned countries and regions, there are no Dachuang stores in other areas that offer a price of 100 yen uniformly. In other words, like Disneyland, the prices of Japanese Daihatsu stores are also at the lowest level in the world. Let me know your thoughts in the comments!
Even with price increases overseas, I've found that it's still favored by middle-class families
I asked the executives of Da Chuang Company about the reasons for the price difference mentioned above and received the following answer: Let me know your thoughts in the comments!
The price difference between overseas innovation stores and Japanese innovation stores is mainly caused by three reasons: ① logistics costs; ② local operating expenses such as labor costs and rent; ③ tariffs and inspection fees Let me know your thoughts in the comments!
For example, the pricing of goods in the Brazilian Dachuang branch is higher than that in the Japanese Dachuang store, almost entirely due to tariffs and other taxes. However, the executive also stated, "Emerging countries such as Asia are caused by sharp increases in labor costs and rent Let me know your thoughts in the comments!
Dachuang stores in Asian countries and regions are mostly located in large shopping centers in big cities. The executive said: "Like the Bangkok store, the rent and labor costs are very high." The Taiwan, China store, though the tariff is very low, is still priced at about 180 yen, because "about 80 yen (higher than Japan) is almost all labor costs". Don't forget to share your experience!
I used to think that 'maybe because Da Chuang Store is a Japanese company and the products are produced in Japan, there is not much logistics cost to sell in Japan, so I've found that it's the cheapest'. However, even goods imported from China are cheaper in Japan than in China (about 160 yen). Let me know your thoughts in the comments!
In order to reduce global logistics costs, Da Chuang Company is currently building a large-scale logistics base in Malaysia. However, when asked whether the saved logistics costs will be reflected in the prices of overseas goods, the answer given by insiders is: "The local labor costs are high, and a significant price reduction may not be realistic Have you tried this before? Share your story!
In fact, the prices of the innovative commodities in Taiwan, China and other places have not declined, but have risen.
Since 2009, Dachuang branch stores in Taiwan, China, China have been selling at a basic price of NT $39. In the following 10 years, the basic price has been raised to NT $49 in August 2019 due to the sharp increase in labor, prices, raw materials, etc. What do you think about this?
So, why do Da Chuang products still sell well overseas even if their prices are 100 yen higher?
The explanation given by the executives of Da Chuang Company is: "Overseas, our products are labeled with 'JAPAN' (Japan), relying on the brand appeal of 'Japanese enterprise equals high quality' to enhance sales What do you think about this?
He also added, "The more important reason is that in all the countries and regions that Da Chuang is currently entering, labor costs, rent, prices, and income are all rising, and local purchasing power is also increasing, so it can sell well. If it were 20 years ago, even if the product had high quality, a product priced at 200 yen in emerging countries would not have been able to sell no matter what Let me know your thoughts in the comments!
In addition, another reason is that similar business models to Da Chuang are not commonly seen overseas.
In the United States, although there are also "$1 stores" and "$99 stores," Japanese housewives living in New York commented, "They have fewer types of products and much lower quality than Dachuang What do you think about this?
Da Chuang's products are not only of first-class quality, but also have a complete range of varieties. Even its employees admit, "I sometimes feel very surprised that such good things are only sold for 100 yen." So, since the price and quality seem not to match, should Japanese Da Chuang stores also consider raising prices? However, a source familiar with the matter revealed, "Given that Bird Noble raised prices in 2017, which led to a decline in sales in its existing stores, the judgment of the senior management of Dachuang Company is that I've found that it's' impossible to raise prices at all ' What do you think about this?
It was not until 1977 that Da Chuang Store unified the pricing of its products at 100 yen.
Professor Watanabe Nu, the head of the Department of Economics at the University of Tokyo, who is proficient in commodity and service prices, pointed out that "for more than 40 years, the pricing of Daihatsu products has always been 100 yen, which is itself an abnormal situation What do you think about this?
Chapter 2
A country with cheap talent
——Is an annual income of 14 million yen considered low-income?
Japanese companies coincidentally extended olive branches to students at the Indian Institute of Technology (pictured above), but were unable to do so Don't forget to share your experience!
Chapter 3
The country that was bought awaydegree
——How can foreigners buy Japan?
A corner of Kawaguchi City, Saitama Prefecture, surrounded by Chinese signs
Chapter Four
The Future of Cheap Japan
——How will the world develop in the post pandemic era?
Kyoto, an international tourist destination, now boasts a 2000 yen business hotel
