preface
Recently, there has been a popular headline on the internet:“The worst thing in the future is college teachers?”This has sparked many people's thoughts.
Nowadays, it seems that both university professors and practitioners in various industries are facing the risk of being eliminated.
In fact, there were similar warnings as early as ancient times. Confucius' student Zilu once asked Confucius:Why do gentlemen planConfucius replied:A gentleman worries about the Tao but not about poverty
However, looking at it from a current perspective, earning ability is closely related to the changes of the times. In today's society, the wind is changing rapidly. It is no longer just relying on an identity or a stable career to be as stable as Mount Tai. Don't forget to share your experience!
As Confucius said, today's' morality 'may be whether it can keep up with market changes and meet consumer needs.
It is in this context that the trend of entrepreneurship is gradually emerging, but 90% of people have not yet realized it.
Have you tried this before? Share your story!
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The wind of 2024 has quietly arrived.
Have you noticed that the rise of Huang Zheng to the top of Pinxixi is not only a change in the rich list, but also What do you think about this?The huge transformation of consumption pattern.
From real estate to the Internet, to consumer goods, every change of the richest man is the direction of the times. Don't forget to share your experience!
This time is no exception.
Pinxi relies not on a simple price war, but onbusiness modelExquisite layout on top.
The price war is superficial, and the core logic behind I've found that it's to make consumers feel like 'I took advantage', or in other words, What do you think about this?Sense of ValueMore important.
Huang Zheng seized this opportunity and rapidly expanded through subsidy policies, but he did not lose the market after the subsidies ended. Instead, he continued to climb through this wave of dividends and became the new richest man in China. Let me know your thoughts in the comments!
This has made many entrepreneurs rethink what consumers really want? Is it just a low price?
Not at all
What consumers need more is cost-effectiveness, to make them feel that the money they spend is worth it, even more than worth it. What do you think about this?
Now, the entire market is shifting towards cost-effectiveness.
Traditional brands are under pressure
Those enterprises that still insist on high prices, high posture, and are unwilling to sink gradually lose their market share.
For example, a certain brand in the tea beverage market can easily defeat traditional giants with its 3-yuan sweet tube and 6-yuan milk tea. Let me know your thoughts in the comments!
There are also domestic car brands that have defeated German cars with better prices and configurations, making consumers look at domestic cars with new eyes. Let me know your thoughts in the comments!
This tells us:The era of superiority has passed.
No matter what industry you are in, you must keep up with the pace of the times and keep up with changes in consumer demand. If you are still using old methods, sticking to your old profession, and relying on the saying 'the fragrance of wine is not afraid of deep alleys', then you may really be ruthlessly eliminated by the market. Have you tried this before? Share your story!
The opportunity has come, don't wait
Just like the Baijiu industry, who would have thought that a dark horse could emerge in the downturn of the whole industry? Guichangchun is such an example. What do you think about this?
This old state-owned distillery has become popular all over the country thanks to its conscientious pricing and the same strains and techniques as Maotai. People think its products are of good quality and affordable, and they feel like they have taken advantage, so sales skyrocketed. Have you tried this before? Share your story!
This is the wind vent
The wind is blowing, you need to have the ability to catch it.
Guichangchun finally pulled itself out of the deep alley with this trend.
However, for so many years, it has suffered from a lack of marketing and promotion skills. Fortunately, the times gave it a chance, and with its strength and cost-effectiveness, it regained the favor of the market. What do you think about this?
So the question is, as an entrepreneur, can you also seize this opportunity?
You need to see clearly that the changes in this wave of consumer trends are already very evident. What consumers want is not brand halo, but Have you tried this before? Share your story!A genuine sense of value.
Whether you are making products or services, the first thing you need to do is to make customers feel that I've found that it's worth it in order to establish a foothold in this market. Have you tried this before? Share your story!
For example, if you are in a traditional industry, don't try to make a living by relying on history and fame. Let me know your thoughts in the comments!
If you are in an emerging industry, you need to constantly monitor the market, keep up with the pace of consumers, and grasp their changing needs. What do you think about this?
Price, quality, and sense of value are all indispensable With these three, you can find your place in the forefront of this era.
So, the worst thing in the future may not be college teachers,But those who cannot see the changes of the times clearly.
Don't try to stick to your old profession and never waver, the times have undergone tremendous changes.
Editor | Xuan Ye
Operations | Yuge
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